Sip and Savor brings European deli meats to IDDBA 2026 in Orlando

By AI, Created 1:36 PM UTC, June 03, 2026, /AGP/ – Sip and Savor will showcase European salumi at IDDBA 2026 in Orlando from June 7 to 9, with tastings at stand 614 and a live masterclass on June 8. The campaign is using the major North American trade show to push awareness of Italian cured meats, European quality standards and the cultural value behind the products.

Why it matters: - IDDBA gives Sip and Savor direct access to North American buyers, distributors and food industry professionals. - The campaign is using the show to build awareness of Italian cured meats and the standards behind European deli meats. - The push supports broader efforts to position salumi as both a premium food category and a cultural product.

What happened: - Sip and Savor: Pairing European Wines and Deli Meats will exhibit at IDDBA 2026 from June 7 to 9 at the Orange County Convention Center in Orlando. - The campaign will receive visitors at stand 614 in the International Pavilion, Italy Section. - Attendees will be able to sample products including Prosciutto Crudo, Mortadella and other traditional specialties. - A live masterclass is set for Monday, June 8, from 11:30 a.m. to 1:00 p.m. in Workshop Area 609, directly in front of the Italy Section. - The session is open to all attendees.

The details: - An Italian chef will prepare two recipes during the masterclass: crackers with Mortadella mousse and crushed pistachios, and choux pastry filled with creamy cheese, fig compote and Prosciutto Crudo. - Davide Calderone, president of ASSICA, will present the Sip and Savor campaign during the session. - Calderone will introduce attendees to the characteristics and cultural value of the products promoted by the initiative. - Sip and Savor is a three-year campaign run by Consorzio Tutela Roero and Istituto Valorizzazione Salumi Italiani (IVSI). - The campaign is co-funded by the European Union. - The program promotes European wines and deli meats in the US and Canada. - More information is available on the campaign website, Instagram @sipandsavor.us, Facebook @Sip and Savor - US and YouTube @SipandSavoreu.

Between the lines: - The tastings and live cooking format are designed to make product education more tangible for trade audiences. - The presence of an industry association leader suggests the campaign is pairing sampling with credibility and market education. - The Orlando event gives the campaign a chance to connect culinary heritage with export promotion in one setting.

What’s next: - Sip and Savor is expected to continue rolling out events and content across North America during the three-year campaign. - The IDDBA appearance will serve as a test of how well the campaign can convert trade exposure into wider industry interest.

The bottom line: - Sip and Savor is using IDDBA 2026 to sell more than samples: it is pitching European deli meats as a premium, culturally rooted category to the North American trade.